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  • Fizber Doubles Its For Sale by Owner (FSBO) Home Listings From 20,000 to 40,000 in Eight Months

    Reuters, January 19, 2016
    Reuters.com - January 19, 2016

    Fizber Doubles Its For Sale by Owner (FSBO) Home Listings From 20,000 to 40,000 in Eight Months

    LADERA RANCH, CA--(Marketwired - May 12, 2015) -
    Numbers Represent a Continued Upward Growth Trend for Company; Fizber to Showcase Its Tools at Upcoming Inman Connect 2016 Conference, Jan. 26-29, 2016, in New York br>

    This number represents a continued upward growth trend for the company over the past several years, which includes:

    • Growing its initial residential home listings to 10,000 in nine months (Sept. 2014) following the official re-launch of the company in Dec. 2013.
    • Doubling its listings from 10,000 to 20,000 in seven months from Oct. 2014 to April 2015.
    • Doubling its listings again from 20,000 to 40,000 in eight months from May to Dec. 2015.

    "We continue to see an increase in demand for Fizber's services among people looking to sell their home for sale by owner," said PJ Mitchell, Chief Operating Officer of Fizber. "We're delighted with the growth that we've had, which is a testament of the growing population of home owners who are looking for a better option in selling their home, and to the value of Fizber's tools and underlying technology platform. This is an exciting time for home owners and our company."

    Fizber's customers are also pleased with their experience in using Fizber's solutions.

    "Fizber made it super easy for me to list and sell my home for sale by owner. They provided me with a variety of tools and resources, always had my best interests in mind, and offered great customer service throughout the whole process. I saved a lot of money selling my home FSBO, and would use Fizber again in a heartbeat!" said Emily Jones, an Indianapolis, IN homeowner.

    "Fizber was easy to use and provided me with all of the tools and resources that I needed to sell my home myself. A lot of home buyers these days are searching for homes listed online, so it was great to have a platform like Fizber to help me get the online exposure that I needed to get in front of that audience. Not only did I sell my home fast, but I was also able to save thousands of dollars in the process. I couldn't be happier with my experience!" said Michael Mohon, an Elign, OK homeowner.

    Fizber's Comprehensive Tools and Resources for Selling a Home FSBO

    Fizber helps home owners find a buyer and sell their home quickly by providing them with the comprehensive tools and resources that they need to list, market, and sell a home for sale by owner online. The company's full solution suite includes:

    • Free home listings on Fizber.com. Fizber enables homeowners to post a FSBO listing on the company's website at no cost. Then, once a home or property is listed on Fizber.com, Fizber automatically posts that listing to real estate websites such as Zillow®, Trulia, Redfin, Yahoo! Real Estate, and hundreds of others, as well as to major social media websites. This eliminates the need for homeowners to visit multiple sites, set up multiple accounts, and individually manage their listings. • Tools to share their home listing with friends and family through social media sites such as Facebook, Twitter, Google+, Craigslist, Pinterest, and YouTube. • Tools to quickly and easily create customized marketing materials (such as an online brochure, a mobile video tour, a printable flyer, etc.), upload photos, and create quick response (QR) codes. • If, at any time during the process, a homeowner feels that they want additional help or decides to instead have a professional sell their home for them, Fizber can introduce them to carefully selected local real estate professionals (Fizber Featured Agents) registered on Fizber.com who can help.

    1) Fizber plans to showcase these tools and more as an exhibitor at the upcoming Inman Connect 2016 conference, the premier real estate technology conference, in New York, Jan. 26-29, 2016. Anyone who's interested in scheduling a personal demonstration of the company's tools may do so by contacting Fizber at (888)381-2201 or by stopping by the company's booth at the conference.

    For more information on Fizber or to post a FSBO home listing at no cost on the company's website, visit fizber.com.

    Fizber and Fizber.com are registered trademarks of Fizber, Inc. All other referenced product names and marks are trademarks of their respective owners.

    About Fizber
    Fizber, Inc. (fizber.com) is the leading self-directed residential real estate marketplace. For sale by owner (FSBO) home sellers are given an online platform complete with comprehensive tools, step-by-step guidance, and a customized real estate marketing system. Fizber provides home sellers with the knowledge and confidence to professionally market, showcase, and sell their home or property directly to buyers in today's online and mobile world. A single for sale by owner listing on Fizber achieves maximum online exposure by being streamed to hundreds of real estate websites and major social networks. For more information, visit Fizber.com.

  • Fizber Releases List of Top 10 U.S. For Sale By Owner (FSBO) Markets

    MarketWatch.com, May 12, 2015
    MarketWatch.com - May 12, 2015

    Fizber Releases List of Top 10 U.S. For Sale By Owner (FSBO) Markets

    LADERA RANCH, CA--(Marketwired - May 12, 2015) -
    • Company Currently Seeing Highest Number of FSBO Listings in New York, Chicago, Houston, Los Angeles, and Dallas.
    • Average Self-Directed U.S. Home Seller Saved $9,256 in Real Estate Commissions in 2014.
    • Fastest Growing Category of Home Owners Listing Their Homes FSBO Are Age 55-64.

    Fizber® (Fizber.com), the industry-leading self-directed online real estate platform which provides for sale by owner (FSBO) home sellers with the comprehensive tools and resources they need to list, market, and sell their home online, today released a list of the top 10 U.S. markets where the company is currently seeing the largest number of homeowners list and sell their home FSBO, and saving thousands of dollars in the process. The top 10 markets, as well as the average home list price on Fizber.com for each area, are:

    1. New York - $621,063
    2. Chicago - $373,085
    3. Houston - $355,344
    4. Los Angeles - $512,385
    5. Dallas - $419,161
    6. Atlanta - $376,494
    7. San Francisco - $655,486
    8. Birmingham, AL - $306,281
    9. Portland, OR - $383,899
    10. Nashville, TN - $343,706

    Many home owners in these markets say the biggest reason they choose to list and sell their home themselves is because new online technology tools, such as those offered by Fizber, now allow them to do a lot of the same things a real estate agent would do to market and sell their home. Thus, many of these home owners are choosing to self-direct the listing of their home instead of hiring a full-time real estate professional to do the work for them. "The great thing about online tools such as Fizber is that they enable consumers to obtain as little or as much help as they want throughout the process of selling their home," said PJ Mitchell, Chief Operating Officer of Fizber. "With Fizber, consumers quickly learn that do-it-yourself doesn't have to mean do-it-alone."

    And Fizber's customers agree."Listing my home with Fizber was painless and I got so much traffic to my home," said Frank Longo, a Brooklyn, NY home owner. "I sold for full asking price without any help from an agent, after only one open house, and I saved $11,000."

    "Fizber got me the online traffic that I needed to market and sell my homes. Through Fizber's marketing and online presentation all three listings generated a ton of interest and potential buyers. Two of my properties sold within two days of being on the market. The third property sold for full asking price in about two weeks. It would have been faster but I had four offers to sort through! Thanks to Fizber I was able to save thousands of dollars," said Ben Garcia, a Dallas, TX home owner. FSBO HOME SELLER DEMOGRAPHICS Below is some information on the type of home owners who are currently listing their home FSBO:

    • Primarily ages 25-64, and fairly evenly spread across different age groups (e.g., age 25-34, 35-44, 45-54, and 55-64).
    • The fastest growing segment of home owners listing their homes FSBO on Fizber are age 55-64. (35.15 percent higher than Fizber's site average). Fizber is also currently seeing the most web site traffic from home owners age 55 and above.
    • Most FSBO markets show similar age group trends. However, there are some markets that differ. For example, Utah has a lot more home owners ages 25-34 and 35-44 (30 percent) who are using the site, whereas in Florida, home owners age 45 and above use the site more (70 percent).

    SELF-DIRECTED SAVINGS BY STATE; AVERAGE HOME SELLER SAVINGS

    The National Association of Realtors (NAR) recently published a report called "2014 Profile of Buyers and Sellers", which showed that 1.5 million home sellers successfully sold their homes without a full-service or full-commissioned realtor, saving more than $13.9 billion. Below are Fizber-generated estimates of the total self-directed home sale savings statewide per state in 2014 for each of the top 10 U.S. self-directed markets mentioned above (both Fizber and non-Fizber home sales), as well as the average home owner savings per self-directed home sold by state.

    MORE CONSUMERS USING "SELF-DIRECTED" SOLUTIONS

    In today's digital world, more and more consumers are turning to "self-directed" solutions to help them perform various tasks, whether it's filing their taxes themselves with solutions such as TurboTax®, trading and investing with online tools such as Scottrade®, preparing a will or setting up a living trust with LegalZoom®, or selling their home themselves with online tools such as Fizber.
    Some of the biggest categories of self-directed FSBO home sales that Fizber is currently seeing are:

    1) True Do-it-Yourselfers. Those who choose to list, market, and sell their home entirely on their own.

    2) Self-Directed, With Professional Assistance When Desired.
    • A growing number (i.e., the fastest growing segment) of home sellers (21 percent in 2014) want to list, market, and sell their homes themselves, yet may also obtain some limited support from a real estate agent. One example, with an estimated 50 percent growth since 2006, is Flat Fee MLS listings. (Flat Fee MLS customers save half of the commission by eliminating the listing agent commission).
    • Also, if a home seller finds a buyer for their home, but doesn't want to be involved in the paperwork, they may team with a licensed broker to process the paperwork and coordinate the transaction for a nominal fee.

    For more information on Fizber or to post a FSBO home listing at no cost on the company's website, visit fizber.com.

    Fizber and Fizber.com are registered trademarks of Fizber, Inc. All other referenced product names and marks are trademarks of their respective owners.

    About Fizber
    Fizber, Inc. (Fizber.com) is the leading self-directed residential real estate marketplace. For sale by owner (FSBO) home sellers are given an online platform complete with comprehensive tools, step-by-step guidance, and a customized real estate marketing system. Fizber provides home sellers with the knowledge and confidence to professionally market, showcase, and sell their home or property directly to buyers in today's online and mobile world. A single for sale by owner listing on Fizber achieves maximum online exposure by being streamed to hundreds of real estate websites and major social networks. For more information, visit Fizber.com.

    CONTACT INFORMATION Fizber Media Contact: Kimberly Mathie 801-231-8643
  • Fizber Surpasses 20,000 for Sale by Owner (FSBO) Home Listings

    Yahoo! Finance, April 28 2015
    Finance.yahoo.com - April 28, 2015

    Fizber.com Doubles Number of Homes Listed FSBO on Its Website From 10,000 to 20,000 Listings in Seven Months; Fizber Provides Homeowners With the Comprehensive Tools and Resources They Need to List, Market, and Sell a Home FSBO Online

    LADERA RANCH, CA--(Marketwired - Apr 28, 2015) - Fizber, Inc. (fizber.com), the industry-leading self-directed online real estate platform which provides for sale by owner (FSBO) home sellers with the tools and resources they need to list, market, and sell their home online, today announced that it has surpassed 20,000 home listings on its site.

    This figure is significant for Fizber because the company has doubled the number of residential FSBO home listings on Fizber.com from 10,000 to 20,000 in seven months. By comparison, Fizber announced in Sept. 2014 that it had grown to 10,000 listings in nine months following the official re-launch of the company in Dec. 2013.

    "We have seen a significant increase in demand for Fizber's services in recent months as more and more people are finding out about us and becoming comfortable selling their home themselves instead of using the full services of a real estate agent," said Zack Zackrison, President of Fizber. "This is an exciting time for home owners, our company, and the industry in general, and we look forward to continuing to support even more home owners in directing the sale of their own homes."

    More importantly, the company's customers are happy with the success that they have had in listing and selling their home FSBO with Fizber.com.

    "Fizber put us on tons of websites and gave us great online exposure. Several people found our home online and scheduled showings," said Donna Thorley, a Portland, MI homeowner. "I saved $20,000 and sold in four weeks. Thanks Fizber!"

    "My home sold after being on Fizber in one day after several showings. The site is very complete and the sharing features are fabulous," said Barry Berman, a Longmont, CO homeowner. "I recommend Fizber to anyone who is looking to sell their home themselves. I saved $14,000 selling FSBO!"

    "I recommend Fizber to anyone who is looking to sell their home. They made the process quick and easy, and gave me the tools I needed to be successful," said Shannon Taylor, a Crawfordsville, IN homeowner. "I sold my home in two weeks and saved $10,000."

    THE MARKET NEED FOR ONLINE TOOLS AND EXPOSURE Ninety-two percent of home buyers start their search for a new home online.* Thus, broad online exposure for a FSBO listing is critical, as these listings are potentially seen by buyers and investors from around the world. Moreover, the Fizber online marketplace and platform were specifically designed to provide FSBO home sellers with maximum exposure in listing their home to a widespread audience.

    Fizber helps home owners find a buyer and sell their home quickly by providing them with the comprehensive tools and resources they need for listing, marketing, and selling a house by owner online. In addition, Fizber helps guide home sellers through each step of the process, from showing them how to list and showcase a property to providing them with information about how to accept offers and close the deal.

    The full Fizber solution suite includes:

    • Free home listings on Fizber.com to help home sellers find buyers and sell their home quickly. Once a home or property is listed, Fizber automatically posts the listing to real estate websites such as Zillow®, Yahoo! Real Estate, and hundreds of others, as well as to major social media websites. This collaborative method saves sellers from visiting multiple sites, setting up various accounts, and individually managing their listings.

    • Tools to quickly and easily create customized marketing materials (such as an online brochure, a mobile video tour, a printable flyer, etc.), upload photos, and create quick response (QR) codes.

    • Tools to help FSBO home sellers share information about their home listing with friends and family through social media sites such as Facebook, Twitter, Google+, Craigslist, Pinterest, and YouTube.

    • In the event that life gets in the way and a home seller feels too challenged to pilot through the entire process on their own, Fizber can introduce carefully selected local real estate professionals (PROs), registered on Fizber.com, to provide transaction coordination or other required services at a significant savings.

    For more information on Fizber or to post a FSBO home listing at no cost on the company's website, visit fizber.com.
    * National Association of Realtors® 2014 Profile of Home Buyers and Sellers.

    About Fizber

    Fizber, Inc. (fizber.com) is the leading self-directed residential real estate marketplace. For sale by owner (FSBO) home sellers are given an online platform complete with comprehensive tools, step-by-step guidance, and a customized real estate marketing system. Fizber provides home sellers with the knowledge and confidence to professionally market, showcase, and sell their home or property directly to buyers in today's online and mobile world. A single for sale by owner listing on Fizber achieves maximum online exposure by being streamed to hundreds of real estate websites and major social networks. For more information, visit Fizber.com.

    Contact: Fizber Media Kimberly Mathie 801-231-8643 Email Contact
  • Fizber's FSBO Real Estate Model Connects Do-It-Yourself Home Sellers With Real Estate Agents Who Provide Limited and Customized Services

    MarketWatch.com, March 24, 2015
    MarketWatch.com - March 24, 2015

    "Do-It-Yourself With Help" Is a Fast Growing Segment in Real Estate With 30 Percent of Homeowners Embracing FSBO or Limited Agent Support; Realtors Are Servicing These Sellers by Offering Flat-Fee or Limited Services, and in 2014 These Agents Earned an Estimated $3 Billion in Commissions and Fees

    LADERA RANCH, CA--(Marketwired - Mar 24, 2015) - Fizber, Inc. (fizber.com), the fastest growing, free For Sale by Owner (FSBO) with Help real estate listing service for home sellers, announced today that with 30 percent of homeowners embracing some form of for-sale-by-owner or a limited services from agents approach, the "Do-It-Yourself with Help" category is a fast growing segment in real estate. Concurrently, the number of agents who are supporting these sellers, by offering limited or a la carte real estate services, should be rapidly growing. Many of these real estate agents have already registered as "Fizber Pros" to provide its large network of home sellers with limited real estate services for a reduced or flat fee.

    In 2014, Fizber helped more than 16,000 homeowners create a free home listing syndicated nationally to major real estate websites including Zillow. Fizber also connected many of them with "Fizber Pros" who offered a la carte or limited services based on their needs, saving the sellers thousands in commission and bringing valuable business to the agents. In that same year, agents providing limited services earned nearly $3 billion in commissions and fees across the industry.

    "In our digital world 'Do-It-Yourself' opportunities are pervasive. It's no surprise that ninety-two percent of homebuyers go online to initiate a home search. The new correlated trend is home sellers initiating the process online to maximize their exposure with services such as Fizber's free home listing and FSBO services," said Zack Zackrison, president of Fizber. "Eighty five percent of them will still enlist some type of help from a real estate agent, and we connect them with pros who will tailor their services so they can save some commission," said Zack.

    "We find realtors are excited to customize their offerings to meet the needs of today's home sellers because they know that the 'Do-It-Yourself' approach doesn't mean 'do it alone.' As they offer limited services, such as flat-fee MLS or transaction coordination services, they play an integral role in the home selling process, doing more of what they love and profiting along with their customers."

    Robert Tindell, owner and broker at EWave Realty and a Fizber Pro, finds that that most customers reach out to him looking for some form of limited-service support. "My goal is to save the person money, leave nothing on the table, and be there for them as an advisor," said Tindell. Fizber offers free For Sale by Owner listing services, but also aims to educate and inform homeowners on all the options and resources available, whether it be staging tips, marketing tools or agent involvement. Realtors like Robert Tindell find they encounter fewer headaches and more transactions with the "Do-It-Yourself with Help" minded customers. Tindell says, "I love educated home sellers... educated home sellers appreciate the value of agents."

    Fizber connects home sellers quickly with top agents in their areas through the Fizber Pro network. Licensed agents can register to be a "Fizber Pro" at http://www.fizber.com/pros/homepro.aspx and be connected with homeowners in their area seeking limited services to save commission. Agents may register to provide any or all of the following services: Home Valuation, Comparative Market Analysis Services, Transaction Coordinator Services, Flat Fee MLS Listing as well as Full-Service listing agent services for homeowners in their markets.

    For more information, to create either a free home listing or to register as a Fizber Pro, visit www.fizber.com.


    About Fizber, Inc.

    Fizber, Inc. (fizber.com) has pioneered a new For Sale by Owner (FSBO) with Help real estate model that helps home sellers confidently sell their home while saving money in the process. Fizber provides a customized real estate marketing system with comprehensive tools and step-by-step guidance, enabling home sellers to professionally showcase and sell their property in today's mobile and digital world. Fizber maximizes online exposure by broadcasting property listings to hundreds of real estate websites and major social networks. For more information, and to start a free listing, visit fizber.com.
  • Fizber, Inc. Announces Nearly 1/3 of All U.S. Home Sellers in 2014 Sold For Sale By Owner (FSBO) or With Limited or Few if Any Agent Services, Saving a Combined $13.9 Billion

    MarketWatch.com, February 18, 2015
    MarketWatch.com - February 18, 2015

    On Average, Home Sellers Saved $9,200 Selling Home For Sale By Owner or With Limited Agent Support; Average Fizber FSBO Home Seller Saved $18,267 in 2014; Fizber Revolutionizing the For Sale By Owner Process, Offering New Options to Home Sellers

    LADERA RANCH, CA--(Marketwired via COMTEX - Feb 18, 2015) - Fizber, Inc. (fizber.com), industry-leading, free for sale by owner (FSBO) real estate listing service for home sellers, today announced that Americans saved an estimated $13.9 billion last year in saved commissions, with the average Fizber customer saving $18,267 in commissions. Such savings indicate a growing trend in homes sold for sale by owner or without the assistance of full service agents, with 30 percent of home sellers using such alternatives.

    Fizber helps customers sell their home and keep the commission by maximizing online exposure for home sellers and providing them the tools to find buyers and sell quickly with a for-sale-by-owner approach. Fizber averages 100 new listings per day of homes for sale by owner by homeowners who want maximum exposure of their home and to keep the commission they would otherwise lose.

    "Thanks to Fizber we were able to sell our home without an agent! Fizber gave us the online presence that we needed to market our home effectively. We got two offers on our home and we were able to sell it in two weeks. We were able to save $16,600 selling FSBO. Thank you Fizber!" said Cindy and David, Fizber customers from Ohio. More than 1.5 million Americans have saved billions of dollars using online resources and limited or few if any agent services to sell their house for sale by owner and save. In fact, the 2014 Profile of Home Buyers and Sellers released by the National Association of Realtors (NAR) indicates 30 percent of home sellers are successful selling their homes without a full-service, full-commissioned realtor.

    "Some may be surprised by this growing trend, but technology has really evolved in the home seller's favor and the real estate industry has evolved with it so that now there are a lot of viable alternatives to a full-commission agent," said Zack Zackrison, President of Fizber. "As a result, many home sellers are utilizing the new money saving options available to them."

    The NAR report shows a majority of home sellers get some assistance from a real estate agent in the home sales process, but as many as 21 percent are choosing only limited or few if any services from their agents -- and that number is likely to grow this year. There has been a growing trend for sellers to utilize the technology available today to list homes on the market themselves and then to hire an agent for limited or a la cart services based on the seller's needs.

    Sellers who list with Fizber gain free listings on major buyer-oriented real estate websites including Zillow with a Flat Fee MLS listing also available for only $295. The data shows a 50 percent increase in these flat fee MLS listings across the industry since 2006. When a seller finds a buyer interested in their home, Fizber can connect them with a licensed broker, who can do the paperwork as a Transaction Coordinator for a nominal fee -- another example of a limited broker service.

    "Whether you are a first-timer or an experienced seller, selling a home in 2015 can be more profitable and easy to do than ever before. These solutions aren't just for the fringe, but are ready for mainstream with Fizber -- the fastest growing offering in the for sale by owner space. Fizber offers all the tools and resources needed to be successful selling your home and keeping the commission in your pocket," said Zackrison.


    About Fizber, Inc.
    Fizber, Inc. (fizber.com) has pioneered a new for-sale-by-owner (FSBO) real estate model that helps home sellers confidently sell their home while saving money in the process. Fizber provides a customized real estate marketing system with comprehensive tools and step-by-step guidance, enabling home sellers to professionally showcase and sell their property in today's mobile and digital world. Fizber maximizes online exposure by broadcasting property listings to hundreds of real estate websites and major social networks. For more information, and to start a free listing, visit fizber.com.
  • Websites aim to be the TurboTax for selling your home – without an agent

    Orange County Register, October 26, 2014
    Orange County Register, October 17, 2014

    The last tenants were just too much. So, after spending $3,000 repairing the damage they left behind, Huntington Beach landlord Kelly Pointer decided to sell her three-bedroom rental.

    And – because she doesn't want to pay a commission – she's selling it herself.

    If it works out, that could translate into savings of up to $34,000. “We could save an enormous amount of money by selling it ourselves,” said Pointer, 52.

    There's nothing new about “for sale by owner” deals like Pointer's, or FSBOs (pronounced fisbos) as they are called in the industry.

    But Pointer isn't just putting out a sign like they did in the old days. She posted a listing on Fizber.com, an Orange County-based website that gives do-it-yourself home sellers a forum that looks and acts pretty much like listings on real estate sites such as Redfin and Realtor.com.

    Fizber.com is one of a score of sites catering to homesellers without agents. With names like ForSaleByOwner.com, FSBO.com and Owner.com, site operators believe they're harnessing the power of the Internet to reverse a 27-year decline in the number of FSBOs in the U.S.

    While industry insiders are skeptical, operators say FSBO websites will function much like TurboTax, guiding ordinary folks through an otherwise complex process.

    “Sellers have access to all the same information and resources as real estate agents,” Eddie Tyner, general manager of Chicago-based ForSaleByOwner.com, said in an email. “And the process of selling your home by owner is the same as selling with a real estate agent. It's just a matter of who is doing the work.”

    A group of Ladera Ranch investors acquired Fizber in late 2012, spent a year revamping the website and relaunched it in December. By mid-October, the company claimed more than 12,000 listings from across the country.

    While many of the FSBO websites charge for listings on their venues, listings on Fizber are free. In addition, the listings automatically get uploaded to other free sites such as Zillow, Trulia, Homes.com and Yahoo Real Estate.

    The site also is geared to helping sellers price and market their homes, guiding them through the FSBO process and providing free tools to upload photos, create fliers and brochures and produce home-tour videos.

    Sellers have the option of offering commissions to buyers' agents, which still is half the amount they would pay when using their own agents.

    Fizber then charges sellers who want additional supplies and assistance: Contracts or other legal forms; yard signs; posting listings on the broker-run multiple listing service (which all agents see); services for paperwork, escrow and title; and, should clients decide they want an agent after all, links to a network of discount brokers who charge smaller commissions.

    “Whatever route you take to sell your home, we have things that will help you save,” said Fizber President Zack Zackrison.

    If Fizber is to become profitable, it needs to “upsell” customers on these additional products, said CEO Evan Gentry.

    “All the data is showing us we're on the right path,” said Gentry, who projects the firm will turn its first profit by June 2015. “And the customers just love it. It just tells me there's so much potential. People are selling homes and saving thousands of dollars.”

    Waning FSBOs

    But getting more people to sell their own homes may be an uphill battle.

    Figures from the National Association of Realtors show that the number of sellers marketing homes without an agent has dropped steadily since 1987, when 20 percent of U.S. homes were sold by owners.

    In 2013, the latest NAR survey shows, that number had fallen to 9 percent. And only 6 percent of those sales were transactions between strangers, as opposed to deals between family and acquaintances.

    Experts were at a loss to explain the reason for the steady decline, which occurred through good markets and bad, seller’s markets and buyer’s markets.

    But experts agreed that possible factors include ballooning home values, increasing deal complexity and the explosion of information available to consumers.

    People want the extra assurance and liability protection they get from an agent, said Leslie Appleton-Young, chief economist of the California Association of Realtors. And the abundance of information on the Internet could drive sellers to a professional to help make sense of it all.

    “If you go back 40 years, forms that now are 20 pages were one page,” Appleton-Young said. “I think the complexity of the transaction is a big part of it.”

    Steve Harney, a retired Long Island broker who now runs the Keeping Current Matters real estate news site, recently published an article listing five key arguments against doing a FSBO.

    Among his chief reasons: Most do-it-yourself sellers lack the negotiating skills and online know-how to successfully market a home and navigate the contract and escrow process.

    Harney believes also that buyers' agents are reluctant to show FSBOs to their clients because there's no guarantee they'll get paid a commission and because they'd rather deal with professionals than with amateurs. If there isn't a seller's agent, Harney said, the buyer's agent “will have to do twice the work.”

    Harney argues further that homes sold by an agent tend to go for more money – offsetting the cost of a commission – because buyers expect to get a discount when dealing with an owner.

    “There is a whole process to selling a house,” Harney said. “Realtors have a whole book of forms. Do you know all those forms? Do know what you're allowed to say and what you're not allowed to say? Did you study this for years? You just looked online and said, ‘This doesn't look so hard.’”

    Sellers not intimidated

    But San Francisco broker George Devine believes FSBOs can work for some who have the time to do the work involved.

    “This is like filing your income tax return,” said Devine, author of the book, “For Sale By Owner in California.” “Can you do this by yourself? Sure.”

    But there still are plenty of people who hire accountants – or do Turbo Tax and hire an accountant to look over their work. “Most people do something in the middle,” Devine said.

    The new websites might increase the number of sellers able to do such deals.

    ForSaleByOwner.com's Tyner said his site has 3 million unique visitors per month. “In 2013 alone, ForSaleByOwner.com customers sold approximately 9,000 homes worth a combined $2.3 billion,” he said.

    Chris Ling of Huntington Beach used Fizber to sell a family-owned Costa Mesa home in March. He got $625,000 for it and saved about $20,000 in real estate commissions.

    But, he said, “I'm not the average person.” He's had lots of experience, selling nine FSBOs over the past 20 years. And he has a real estate license, though he’s not a practicing agent.

    Ling, 50, had been advertising the three-bedroom, 2.5-bathroom home on Craigslist when Fizber contacted him. He decided to list it there as well since the listing was free.

    “It was a no-brainer. Why would you not do it?” Ling said.

    Seller Alan Wilsig recently listed his his three-story, 7,500-square-foot home in lower Manhattan for $43.5 million on Fizber, the website's biggest listing ever. It’s the third home he is selling without an agent.

    “No one can explain the house as well as I can,” Wilsig, 49, said in an email. “It would literally need to be an agent's only listing, and I'd need to train them for 30 days. There was just no need to be captive to one listing broker's marketing prowess and network.”

    Kelly Pointer had been renting out her three-level townhome in Huntington Beach for 20 years when she soured on being a landlord. Several friends have successfully sold their homes without an agent, so she and her husband decided to give it a try.

    After posting the listing on Zillow, Fizber contacted Pointer, promising more exposure.

    Since the couple put the home up for sale, they've had multiple showings and held several open houses, but no offers.

    “I've had two friends who sold homes as for sale by owner and saved a lot of money,” Pointer said. “Hopefully, if we find a buyer without an agent, then we can save 6 percent.”

    FIVE COMMON MISTAKES BY OWNER-SELLERS

    • Setting the price too high: Overpricing can lead to missed opportunities at the outset and prolong the time it takes to find a buyer. Even if someone is willing to pay a seller's price, there might be a rude surprise later if the lender's appraisal is too low. Those shopping for owner-only sales also may expect a discount since there's no agent commission.

    • Skimping on home prep:Failing to paint the home, make repairs, improve "curb appeal," depersonalize the decor and remove clutter are huge turnoffs for buyers and can hurt the price. Buyers need to visualize themselves in the home, which is hard to do if a home is messy or decorations turn buyers off.

    • Inadequate marketing: It takes more than putting out a yard sign and placing an ad in the local newspaper. Marketing includes taking good photos, writing effective sales descriptions, listing on numerous real estate and classified ad sites and, for an additional fee, getting a home listed in the multiple listing service.

    • Not being objective:Sellers tend to have an emotional tie to their homes or overvalue improvements they made. They need to be detached and not take offense when buyers criticize their home's shortcomings.

    • Mismanaging the sales process: This includes being unwilling to negotiate on price or repairs, not disclosing a home's defects, failing to adequately screen offers and failing to plan your move to a new home in case their deal takes longer or less time than expected. Sellers also need professional advice from attorneys or contractors as well as to be prepared to handle escrow, title insurance and closing costs.

    Sources: Steve Harney of Keeping Current Matters, Fizber.com, Bankrate.com, Realtor.com and ActiveRain

    Contact the writer: 714-796-7734 or jcollins@ocregister.com
  • Fizber Lists $43.5 Million New York Luxury Showpiece Property

    Finance.yahoo.com, October 24, 2014
    Finance.yahoo.com - October 24, 2014

    Entrepreneur and Philanthropist Alan Wilzig Chooses Fizber's P2P Real Estate Marketplace to List His Tribeca Home; Fizber Exceeds 12,000 New Home Listings in 2014 as Home Sellers Flock to the Peer-to-Peer Platform to Sell Their Home

    LADERA RANCH, CA--(Marketwired - Oct 16, 2014) - Fizber, Inc. (fizber.com), industry-leading, peer-to-peer real estate listing marketplace for home sellers and buyers, is pleased to announced that it has listed entrepreneur and philanthropist Alan Wilzig's $43.5 million 11,000 square foot Tribeca townhome on Fizber.com. The property is Fizber's most expensive listing to date, among more than 12,000 new home listings posted on Fizber.com in 2014.

    After learning of Fizber, Wilzig who had decided to maintain control of his home sale, created a free property listing with Fizber which automatically posted the listing on more than 100 real estate and social networking websites including Zillow®, Trulia ™, Yahoo! Real Estate, Homes.com and Facebook. As a result of his Fizber listing, Wilzig has received interest from home buyers and buyer's brokers around the world.

    "I was very pleased to find Fizber.com because they allowed me to list my home once on their site, and then they populated my home listing to every major real estate site," said Wilzig. "About a day after listing on Fizber, my phone started ringing with potential buyers and brokers interested in my listing."

    "The best way to gain maximum exposure for a home sale today is online. Alan's property is a great example of a home that should be seen by investors and buyers around the world and now it can thanks to Fizber's comprehensive listing service and online platform. We offer the resources to support home sellers from listing through to the closing," said Zack Zackrison, President of Fizber. "Home sellers are finding great value in our digital and mobile friendly site that is designed to meet the needs of homeowners in the new sharing economy."

    Thousands of the homes listed on Fizber.com this year have already sold. When customers come to the site to list their home, Fizber's free listing service not only broadcasts the property listing to major buyer-oriented real estate and social media websites, but also creates customized marketing materials and provides online services to support the seller through the process of managing the sale. Fizber guides sellers through each step of the home selling process from how to showcase a property to accepting offers and closing the deal.

    If a customer needs extra support, Fizber has products and services tailored to meet their needs. If desired, Fizber introduces sellers to like-minded and carefully selected, local real estate professionals registered on Fizber.com who can provide transaction coordination or other needed home selling services at significant savings.

    To view Alan's listing, visit http://www.fizber.com/fsbo-listing/3_hubert_st__townhouse-new_york-ny-10013-605793.html. For more information on Fizber, visit fizber.com.

    About Fizber, Inc.

    Fizber, Inc. (fizber.com) is the leading P2P real estate marketplace designed to help sellers save money by confidently selling their home directly to buyers. A single for-sale-by-owner listing on Fizber achieves maximum online exposure by being broadcast to more than 100 real estate websites and major social networks. Fizber provides for sale by owner (FSBO) home sellers a customized real estate marketing system with comprehensive tools and step-by-step guidance, enabling home sellers to professionally showcase and sell their property in today's mobile and digital world. For more information, and to start a free listing, visit Fizber.com.

    Contact:

    Media

    Laurie Brooks

    Media Coordinator

    Fizber

    714-474-3770

    Email Contact

  • Using the power of the Internet to sell a home on your own

    MarketWatch.com, October 13, 2014
    MarketWatch.com - October 13, 2014

    A do-it-yourself sale could mean more money in the seller’s pocket.

    Some sellers aim to bypass real-estate agent commissions

    In some of the country’s hottest housing markets, it doesn’t take very long to sell a home. That is leading some home sellers to wonder if hiring a real-estate agent is really worth the money.

    Take Frank Longo, who recently decided to sell his home without the help of a real-estate agent. (He did, however, hire a professional photographer to show the home in its best light online, as well as a real estate attorney to help with contracts and paperwork.)

    “Ultimately, I thought it would save me money,” Longo said. Being a marketing professional by day and serving as treasurer on the co-op board made him feel confident he could give it a try.

    He was pleased: Longo’s one-bedroom unit in a Brooklyn, N.Y., co-op building was under contract in a week-and for a price he said was about $75,000 higher than comparable units. For online exposure, Longo used Fizber, a for-sale-by-owner website that lists homes on various online real estate sites including Zillow, Trulia and Yahoo, as well as on social media sites, free of charge.

    Agents still have a stronghold

    For years now, various online real estate sites have suggested their models would revolutionize the real-estate industry forever, much as sites such as Orbitz and Travelocity changed the travel industry and Netflix changed movie rentals.

    So far, though, most people have continued to rely at least to some extent on real-estate agents.

    In fact, 9% of homes were sold without the help of a real-estate agent between July 2012 and June 2013, down from 14% in 2003, according to a National Association of Realtors report. Furthermore, 40% of those who sold on their own during that time period already knew the buyer, meaning they sold to an acquaintance or family member.

    The reason why people are reluctant to go it alone? Selling perhaps your biggest asset is a lot different than buying an airline ticket online, said Steve Brown, 2014 president of the National Association of Realtors. “It’s a complicated process, a challenging process,” he said.

    A real-estate agent’s value is the advice they can provide-ranging from knowledge of fair housing laws, to expertise on negotiating a contract, to insight on how to work with lenders during a time when getting a mortgage approved is more challenging, Brown said.

    Trimming your costs

    Still, online companies boast that they can help you sell your home while paying less in commissions and other transaction costs.

    Websites allow people to post listings to their homes for free, or, for a fee, and will also post them on the local multiple listing service-still often considered the consummate databases for the vast majority of homes on the market. Fizber is a relative newcomer; there are also sites including ForSaleByOwner.com, Owners.com and Fsbo.com.

    If you need some help, there are also places where you can get a hand-while still doing some of the work on your own.

    LevelRE is a new online brokerage that charges 1% commission when you sell a home (though you’ll likely pony up extra, typically 3%, but not set in stone, if the buyer has a real-estate agent who needs to be paid). For that price, LevelRE real-estate agents are available to help you through the steps of the process, though you’ll be the one showing the home and using the online platform to accept offers. Also included in the price are online and MLS listings, a yard sign and a photo shoot. Concierge services, including showings, are available at an extra charge.

    “We think that agents are an important part of the process, but we also think there are a lot of areas where there is needless cost for the consumer,” said LevelRE’s chief executive Todd Siegel. “If you are willing to do some of the work, you can save some money.”

    Those savings may be important to sellers, especially those who can’t afford to pay a large commission, he said.

    Commissions aren’t fixed, can vary by company and location, and are negotiable. But if you agree to a 6% commission with a traditional listing agent (to be shared with the buyer’s agent upon sale of the property), you’ll be paying $18,000 on a $300,000 home. Using LevelRE, you might pay somewhere between $3,000 (if the buyer isn’t represented by an agent) and $12,000 (if the buyer is represented by an agent and you agree to pay him or her 3%).

    Fizber also isn’t aiming to eliminate real-estate agents; it’s just providing an alternative, said Zack Zackrison, president of Fizber. It also offers add-on services for a charge. “For a fraction of the cost of a listing agent, you can get a transaction coordinator,” he said. This person will help you write up a sales contract and guide you through to the closing.

    You'll work for it

    In the end, your decision whether to go sans real-estate agent when selling your home will have a lot to do with how confident you are in your own ability to handle the moving parts of a home sale-and whether saving the money is worth your time. As Frank Longo will attest, even a quick sale involves a time commitment.

    “Your cellphone rings nonstop with people and agents,” Longo said. “The listing has been taken down for weeks, and I’m still getting phone calls.” The sale is set to close this month.

    But Longo also knows his limits.

    In his search for a new home to buy, he is using the services of a real-estate agent. His next place will be a single-family home, which is sure to have different issues than the co-op unit he is selling. Plus, he’s moving to a different neighborhood and wants a local agent’s expertise.

  • Fizber, Inc. Exceeds 10,000 New Home Listings to Date in 2014

    Finance.Yahoo.com, September 11, 2014
    Finance.Yahoo.com, September 11, 2014

    After Re-Launching in 2013, the Company Has Helped Thousands Sell Their Homes; Fizber Revolutionizing the "For-Sale-By-Owner" Process, Offering New Options to Home Sellers

    LADERA RANCH, CA--(Marketwired - Sep 11, 2014) - Fizber, Inc. (fizber.com), industry-leading, free "for-sale-by-owner" (FSBO) real estate listing service for home sellers, today announced it has passed 10,000 new home listings in 2014. Fizber helps customers sell their home and keep the commission by maximizing online exposure for home sellers and providing them the tools to find buyers quickly and sell with a for-sale-by-owner approach.

    "We have experienced a tremendous response to our services since the relaunch of our game-changing model in December 2013," said Zack Zackrison, President of Fizber. "We are averaging more than 100 new listings a day from homeowners who want maximum exposure to sell their home with Fizber and keep the commission they would otherwise lose. Our average customer saves $15,000, which is home equity that goes right back into their pocket."

    Thousands of the homes listed on Fizber.com this year have already sold. When customers come to the site to list their home, Fizber's free listing service creates customized marketing materials and broadcasts listings to major buyer-oriented real estate websites -- Zillow®, Trulia™, Yahoo! Real Estate, and hundreds of other real estate-related sites. Fizber guides sellers through each step of the home selling process from how to showcase a property to accepting offers and closing the deal.

    If a customer needs extra support, Fizber has products and services tailored to meet their needs and save them money. If desired, Fizber introduces sellers to like-minded and carefully selected, local real estate professionals registered on Fizber.com who can provide transaction coordination or other needed services at significant savings.

    "Listing my home with Fizber was easy and I received so much traffic to my home," said Frank Longo of Brooklyn, NY, enthusiastic Fizber customer. "I sold for full asking price without any help from an agent -- after only one open house. I was able to save $8000!"

    "Fizber has proven what many people believe -- the real estate market is truly primed for change," said Evan Gentry, CEO of Fizber. "Our customers are confidently selling their homes on their own with our revolutionary and technology driven solution. We provide them maximum exposure to sell their home quickly and save thousands of dollars -- they love it!"

    About Fizber, Inc.

    Fizber, Inc. (fizber.com) has pioneered a new for-sale-by-owner (FSBO) real estate model which is designed to help sellers confidently sell their home while saving money in the process. Fizber provides a customized real estate marketing system with comprehensive tools and step-by-step guidance, enabling home sellers to professionally showcase and sell their property in today's mobile and digital world. Fizber maximizes online exposure by broadcasting property listings to hundreds of real estate websites and major social networks. For more information, and to start a free listing, visit fizber.com.

    Contact: Media Laurie Brooks Media Coordinator Fizber 714-474-3770

  • Fizber, Inc. Appoints New President, Zack Zackrison

    MarketWatch.com, August 8, 2014
    MarketWatch.com - August 8, 2014

    Former Intuit and Innovation Leader, Zack Zackrison, Brings Strong Leadership Background in Operations and Customer Experience Development to Fizber, Inc.; Fizber Revolutionizing the "For-Sale-by-Owner" Process, Offering New Options to Home Sellers

    LADERA RANCH, CA--(Marketwired - Aug 7, 2014) - Fizber, Inc. (fizber.com), industry-leading, free "for-sale-by-owner" (FSBO) real estate listing service for home sellers, today announced the appointment of Zack Zackrison as President. Mr. Zackrison, a seasoned business professional experienced in growing and scaling new business initiatives in industry-leading companies, brings a focus on operations and customer experience to his new position.

    Mr. Zackrison's years of leadership experience include management positions at Intuit and Mitchell International where he honed strategic product management, marketing and operations skills, as well as drove innovation within several departments. In these roles, Mr. Zackrison focused extensively on developing outstanding customer experiences that solved important customer problems -- a passion that was further developed during his time at Disney. Mr. Zackrison graduated with distinction and holds an MBA from Harvard Business School where he focused on business strategy, entrepreneurship and marketing.

    "We welcome Zack's expertise and leadership at a time when Fizber is seeing exponential growth in home listings," said Evan Gentry, CEO and Founder of Fizber. "With his proven leadership and vision as the builder and developer of successful teams, Zack is uniquely positioned to help Fizber transform the real estate industry in favor of homeowners," said Mr. Gentry.

    "The real estate market is primed for change, and Fizber is poised to help home sellers who are eager for alternatives to the traditional real estate model. I am excited about putting new solutions and tools into the hands of homeowners and confident Fizber adds significant value to the real estate industry," said Mr. Zackrison. "My primary objective is to ensure Fizber uses the best technology to deliver these tools, to simplify what's complicated about selling your home, all while providing a delightful customer experience to home sellers."

    Fizber offers a free real estate listing service for homeowners who want to sell their home and save the commission with a "for-sale-by-owner" (FSBO) approach to selling their home. Fizber maximizes online exposure for home sellers and gives them the tools to find buyers quickly and sell their property while saving money.

    About Fizber, Inc.

    Fizber, Inc. (fizber.com) has pioneered a new for-sale-by-owner (FSBO) real estate model which is designed to help sellers confidently sell their home while saving money in the process. Fizber provides a customized real estate marketing system with comprehensive tools and step-by-step guidance, enabling home sellers to professionally showcase and sell their property in today's mobile and digital world. Fizber maximizes online exposure by broadcasting property listings to hundreds of real estate websites and major social networks. For more information, and to start a free listing, visit fizber.com.

  • Fizber Launches New Model to Revolutionize the Way Real Estate Is Sold

    MarketWatch.com, December 16, 2013
    MarketWired.com - December 16, 2013

    Fizber Improves the For-Sale-By-Owner Model With a Full Suite of Easy-to-Use Tools to Maximize Online Exposure and to Support and Accelerate the Home Selling Process

    LADERA RANCH, CA--(Marketwired - Dec 16, 2013) - Fizber, Inc. (Fizber.com) announced today the launch of an industry-changing "for-sale-by-owner" real estate model. Fizber is a free real estate listing service for homeowners who are looking for a for-sale-by-owner (FSBO) method that maximizes online exposure to find buyers quickly and sell their property -- as well as save money. Originally launched in 2007, Fizber.com now provides a complete marketing system with all the necessary tools to post and promote property listings on hundreds of real estate websites. Fizber connects property sellers directly with buyers and guides them through the selling process.

    "After buying and selling thousands of single-family homes in the past few years through our investment firm, we concluded that there was need for major change in the way homes are sold today and that we had the opportunity to lead that change," said Evan Gentry, President and CEO of Fizber. "By offering home sellers a risk-free way to list their home and immediately achieve significant online exposure, we are changing the way real estate is marketed and sold."

    Fizber's mission is to give homeowners all the tools they need to have confidence in finding buyers and closing a sale. Fizber accomplishes this by simplifying the whole process for sellers, whether they eventually get assistance from a real estate agent or not. The Fizber suite of real estate marketing tools is automated to help sellers every step of the way including the upload of photos, creation of an online brochure and mobile video tour, QR codes, and layout of printable flyers. The whole process is quick and easy -- and it's completely free.

    Fizber's free listing service posts directly to real estate websites Zillow®, Trulia ™, Yahoo! Real Estate, and hundreds of other real estate-related sites that show listings. With 92% of buyers initiating their home search on the internet, as reported by the National Association of Realtors® (NAR) in 2013, the importance of home sellers having broad online exposure for their listing becomes critical.

    "One notable advantage Fizber offers to FSBO sellers is that we broadcast each listing on the top real estate websites from a single posting on Fizber.com. Sellers no longer need to visit each site, set up an account, and then go back and manage each one separately. And, we provide them with an easy-to-use dashboard to keep track of all their activity," said Gentry.

    Fizber is further assisting homeowners by helping them take advantage of their own connections through social networking. According to NAR (2013), 40% of FSBO sellers knew the buyer prior to the home sale. In addition to listing their home on hundreds of real estate websites, and creating improved positioning through search engine optimization (SEO), Fizber assists sellers in professionally showcasing their listing to family, friends, neighbors, and the general community. Digital property brochures are created for each listing and can be shared on Facebook, Twitter, Google+, Craigslist, Pinterest, and YouTube to get the word out to people who may be influential in making a connection to buyers looking for the right home.

    To ensure FSBO sellers have everything they need, Fizber guides sellers through each step of the home selling experience from how to showcase a property to accepting offers and closing the deal. Some sellers may feel a bit too challenged to pilot through the sometimes arduous closing process on their own. Fizber will introduce sellers to local real estate professionals (PROs) registered on Fizber.com who can provide transaction coordination or other needed services. In turn, PROs may receive introductions from Fizber to sellers who are looking for additional services, which may assist in finding new clients.

    About Fizber, Inc.

    Fizber, Inc. (Fizber.com) is pioneering a new for-sale-by-owner (FSBO) real estate model which is designed to help sellers confidently sell their home while saving money in the process. Fizber provides a customized real estate marketing system with comprehensive tools and step-by-step guidance, enabling home sellers to professionally showcase and sell their property in today's mobile and digital world. Fizber maximizes online exposure by broadcasting property listings to hundreds of real estate websites and major social networks. For more information, visit www.fizber.com

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